Beauty Sleep was founded by years ago with the very simple idea of taking the most basic elements of bedding and remaking it to reflect humor, fashion, and popular trends. With disruptive marketing tactics and witty personality, it gained fame and recognition for the fun and comfort it brings to the whole family. The brand has since gone to mass appeal as its products engage consumers, allowing them a chance to feel, identify with, and be a part of the brand.

Beauty Sleep has expanded into basic bedding and pillows along with basic necessity items such as mattress protectors, mattress pads, pillows, etc.